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CLIENT  

Macmillan Publishers

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OBJECTIVE  

The goal was to boost Macmillan's social media presence. In order to do so, with oversight from Point b Agency, I took a few steps back and gave the brand a bit of an update. This included a new color palette, font selection, icon set, photography guidelines and social media templates. All of this tied together in an updated Brand Guidelines document. 

SERVICES  

Iconography

Font Selection

Color Palette Selection

Social Media Templates

Brand Guidelines

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Custom Iconography

Macmillan_Icons_FullSet_Final_LowRes_1_News.png

NEWS

Macmillan_Icons_FullSet_Final_LowRes_2_Pre-Order.png

PRE-ORDERS

Macmillan_Icons_FullSet_Final_LowRes_4_Newsletter.png

NEWSLETTER

Macmillan_Icons_FullSet_Final_LowRes_3_Events.png

EVENTS

Macmillan_Icons_FullSet_Final_LowRes_5_Book to Screen.png

BOOK TO SCREEN

Macmillan_Icons_FullSet_Final_LowRes_7_Audio Book.png

AUDIO BOOKS

Macmillan_Icons_FullSet_Final_LowRes_6_New Release.png

NEW RELEASE

Macmillan_Icons_FullSet_Final_LowRes_Genre_Romance.png

ROMANCE

Macmillan_Icons_FullSet_Final_LowRes_Genre_Thriller.png

THRILLER

Macmillan_Icons_FullSet_Final_LowRes_Genre_Fantasy.png

FANTASY

Macmillan_Icons_FullSet_Final_LowRes_Genre_YoungAdult.png

YOUNG ADULT

Macmillan_Icons_FullSet_Final_LowRes_Genre_Mystery.png

MYSTERY

Macmillan_Icons_FullSet_Final_LowRes_Genre_ScienceFiction.png

SCIENCE FICTION

Macmillan_Icons_FullSet_Final_LowRes_Genre_Horror.png

HORROR

Macmillan_Icons_FullSet_Final_LowRes_Genre_BiosAndMemoirs.png

BIOS & MEMOIRS

Macmillan_Icons_FullSet_Final_LowRes_Genre_Comics.png

COMICS

Macmillan_Icons_FullSet_Final_LowRes_Genre_Games.png

GAMES

Macmillan_Icons_FullSet_Final_LowRes_Genre_Politics.png

POLITICS

Macmillan_Icons_FullSet_Final_LowRes_Genre_LiteraryFiction.png

LITERARY FICTION

Macmillan_Icons_FullSet_Final_LowRes_Genre_NonFiction.png

NON FICTION

Macmillan_Icons_FullSet_Final_LowRes_Genre_SelfHelp.png

SELF HELP

Brand Expression

Custom Content

created for Macmillan based on seven categories of templates; surrounding details, promotion identifier, showcasing author, quote, engaging perspectives, matching backgrounds and "out in the world". 
Macmillan_StarryMessenger_Artboard 2.jpg
Macmillan_StarryMessenger_Artboard 6.jpg
Macmillan_StarryMessenger_Artboard 3.jpg
matching background
quote
Macmillan_WhatHappenedToYou_Artboard 2.jpg
Macmillan_WhatHappenedToYou_Artboard 5.jpg
Macmillan_WhatHappenedToYou_Artboard 6.jpg
surrounding
details
Macmillan_AWorldOfCuriousities_2.jpg
Macmillan_AWorldOfCuriousities_3_MatchingBackground.jpg
Macmillan_AWorldOfCuriousities_1_PromotionIdentifier.jpg
promotion identifier
Macmillan_FriendsLoversAndTheBigTerribleThing_Artboard 6 copy.jpg
Macmillan_FriendsLoversAndTheBigTerribleThing_Artboard 2.jpg
Macmillan_FriendsLoversAndTheBigTerribleThing_Artboard 3.jpg

All images © Caitlin McClure // Feel Good Design 2024

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