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CLIENT
Macmillan Publishers
OBJECTIVE
The goal was to boost Macmillan's social media presence. In order to do so, with oversight from Point b Agency, I took a few steps back and gave the brand a bit of an update. This included a new color palette, font selection, icon set, photography guidelines and social media templates. All of this tied together in an updated Brand Guidelines document.
SERVICES
Iconography
Font Selection
Color Palette Selection
Social Media Templates
Brand Guidelines
Custom Iconography

NEWS

PRE-ORDERS

NEWSLETTER

EVENTS

BOOK TO SCREEN

AUDIO BOOKS

NEW RELEASE

ROMANCE

THRILLER

FANTASY

YOUNG ADULT

MYSTERY

SCIENCE FICTION

HORROR

BIOS & MEMOIRS

COMICS

GAMES

POLITICS

LITERARY FICTION

NON FICTION

SELF HELP
Brand Expression
Custom Content
created for Macmillan based on seven categories of templates; surrounding details, promotion identifier, showcasing author, quote, engaging perspectives, matching backgrounds and "out in the world".



matching background
quote



surrounding
details



promotion identifier



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